Dr. Jane Hession & Ronan Healy

We’re a design agency passionate about facilitating meaningful conversations to improve employee and customer experiences.


We help business and government understand the motivations, needs and challenges of both employees and customers and use these insights to simplify operations and strengthen culture.

Understanding both perspectives and purposefully designing with them helps generate and sustain a thriving ‘People-centric’ culture.


We optimise your operations and culture through our mixed toolkit of:


  2. Service Design / Design Thinking

  3. Agile Scrum

Adopting a ‘people-centric’ approach will positively affect many areas such as:

  1. costs & profitability

  2. customer & employee attraction / retention

  3. leadership development

  4. product & service innovation

  5. cross-functional collaboration

  6. strategic partnership creation

  7. brand advocacy & differentiation




Our Services

Collaboration is at our core so we can design a facilitation experience to reflect your strategic objectives.

Our interviews and workshops can include customers only, employees only or customer and employees.

Whilst our process is LEGO® and Post-it Note® filled, we’re data-driven and map your success metrics to project outcomes.


1. Design Research

Through qualitative and quantitive research we help you become more ‘people-centric’ by better understanding your customer’s and employee’s motivations, needs, challenges and the contexts in which they interact with your brand.

Where appropriate our qualitative (face-to-face) research will utilise the LEGO® SERIOUS PLAY® method, as opposed to more traditional focus groups or interviews. This innovative research method uncovers valuable insights by allowing participants to think and communicate in a unique way.

Having conducted our research we then work with you to create an ‘Implementation Roadmap’ to successfully turn those valuable insights into your competitive advantage.

Strategic Design Session

2. Strategic Design

This is a continuation of our partnership which was created during the initial Design Research project.

During this secondary project, we utilise the findings contained within the ‘Implementation Roadmap’ to generate a highly detailed blueprint of your company.

We take a holistic perspective and generate a current (‘As-is’) and future (‘To-be’) understanding of your people, processes, workspace, technology, partnerships and market positioning.

We then continue to partner with you to implement the necessary changes in order to achieve your ‘people-centric’ operations and culture.

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3. Capability Building

We create bespoke training workshops which immerse your employees in the mindset and methods of service design / design thinking and LEGO® SERIOUS PLAY® to sustain a thriving ‘people-centric’ culture.

These highly interactive workshops are structured so that participants learn such thinking and tools by applying it directly to their workplace.

Through ‘learning by doing’ participants will leave with numerous insights on how they can immediately improve customer and employee experiences.

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4. Co-creation Event

In this digital era, unique, live events are a valuable way to significantly build brand awareness and advocacy.

From helping customers envisage the future of their industry to partnering with them to solve more immediate problems these events allow you and your employees to authentically connect with current and prospective customers in a way your competitors may not.

Our fun, highly interactive, LEGO® strewn and Post-it Note® filled events generate engaging and unique content your marketing and internal communications department will greatly appreciate.

LSP Strategy Session


LEGO® SERIOUS PLAY® is a facilitation method used within a unique workshop setting.

Used by many of the world’s most innovative companies such as Google and Microsoft the bricks are used as a medium to construct and to express complex ideas through storytelling and metaphors.

This method boosts business performance by helping teams think differently, communicate better, solve problems more creatively and improve decision-making.

LEGO® SERIOUS PLAY® has multiple applications such as:

1) Team building
2) Sales development
3) Process improvement
4) Organisational change
5) Product & service innovation
6) Business model development
7) Strategy development and exploration
8) Qualitative research (customer & employee)

Creativity is intelligence having fun.
— Albert Einstein



Client Testimonials


 "The positive attitude and enthusiasm of Ronan and Jane, combined with a most novel approach to strategy development which thoroughly engaged our senior leadership team, has convinced me that Lego Serious Play can yield benefits for our company across multiple applications."

Bobby Gleeson | Head of Asset Management

Gas Networks Ireland


"The workshop was very impressive. It really helped me appreciate the diversity of thought and creativity within my team."

Paul Chawke | Corporate Account Executive



“From our very first encounter I knew Ronan was the real deal.

His passion and drive to help organisations innovate and become more human-centred is contagious.

What I appreciate about Ronan is that he's eager to learn and help others grow as well.

So if you're thinking about getting him on your team I'd say you can't go wrong!”

Marc Fonteijn | Host of The Service Design Show

Co-founder of 31Volts Design Agency



About Us

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Dr. Jane Hession

I’m a researcher at heart. I love to learn how various mindsets and life experiences shape the decisions and behaviours of others.

My book ‘Women In The Modern Workplace’ examined how family, finance, networking and mentoring affect a woman’s decision to create a startup. My PhD. analysed the degree to which Polish entrepreneurs leverage the business support services provided by the Irish Government.

I’ve consulted to various Irish Government agencies and for five years managed the business faculty of a college based in Sydney.

I have a passion for creating mindful, progressive learning environments and embedded Positive Psychology and design thinking throughout the entire faculty.

As a certified LEGO® SERIOUS PLAY® facilitator, I use gameplay in all of my facilitation work with a focus on incorporating fun and creativity into teamwork.

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Ronan Healy

I'm constantly curious with a passion for innovating. I'm innately empathetic and love to understand and assist others.

I have over a decade of director and senior leadership experience and have, since my Masters in 2004, used the principles and practices of Creative Problem Solving and design thinking to guide me…..(plus lots of trial and error!).

I'm a certified Scrum Master and LEGO® SERIOUS PLAY® facilitator and have worked internationally with various companies and design agencies that wish to advance their operations and culture in order to deliver memorable customer and employee experiences.

My passion to teach others innovative, ‘people-centric’ methodologies and frameworks led me to consult and lecture for numerous years in service design, design thinking, Jobs-To-Be-Done, Google Design Sprints and Lean Startup.

I believe business culture should be keenly considered and inclusively designed, yet is still a significantly under-realised asset by most businesses.

Culture eats strategy for breakfast.
— Peter Drucker

Contact Us

How Might We

help a team work better together?

help you simplify operations and strengthen culture?

help you more creatively plan and implement a strategy?

help you create meaningful relationships with your customers and employees?

Whatever your requirements, we can create a workshop which generates valuable insights and a detailed action plan to successfully implement them.


Ph: (+353) 87 146 96 31

Name *