We’re a design agency passionate about facilitating meaningful conversations to improve employee and customer experiences.
We help business and government understand the motivations, needs and challenges of employees and customers and use these insights to improve operations and culture.
Understanding both perspectives and purposefully designing with them helps generate and sustain a thriving ‘people-centric’ culture.
We optimise your operations and culture through our mixed toolkit of:
Service Design / Design Thinking
Lego® Serious Play®
Adopting a ‘people-centric’ approach will positively affect many areas such as:
costs & profitability
customer & employee attraction / retention
product & service innovation
strategic partnership creation
brand advocacy & differentiation
Partner with us
Collaboration is at our core so we can design a facilitation experience to reflect your strategic objectives.
Our interviews and workshops can include customers only, employees only or customer and employees.
Whilst our process is Lego® and Post-it Note® filled, we’re data driven and map your success metrics to project outcomes.
1. Design Research
Through qualitative and quantitive research we help you better understand customer and employee motivations, needs, challenges and the contexts in which they interact with your brand.
Where appropriate our qualitative (face-to-face) research will utilise the Lego® Serious Play® method to uncover valuable insights by allowing participants to think and communicate in this unique way.
2. Strategic Design
A continuation of ‘Design Research’ we use Lego® Serious Play® and various service design / design thinking tools to generate a current (‘As-is’) and future (‘To-be’) understanding of your operations (people, processes, partnerships, place and technology) to support both your customer and employee experiences.
We then work with you to implement the necessary changes in order to achieve your ‘people-centric’ operations and culture.
3. Capability Building
We create bespoke training workshops which immerse your employees in the value of service design / design thinking and Lego® Serious Play® to sustain a thriving ‘people-centric’ culture.
These highly interactive workshops are structured so that participants learn such tools and techniques by applying it directly to their workplace.
Through ‘learning by doing’ participants will leave with numerous insights on how they can immediately improve customer and employee experiences.
4. Co-creation Event
In this digital era, unique, live events are a valuable way to significantly build brand awareness and advocacy.
From helping customers envisage the future of their industry to partnering with them to solve more immediate problems these events allow you and your employees to authentically connect with current and prospective customers in a way your competitors may not.
Our fun, highly interactive, Lego® strewn and Post-it Note® filled events generate engaging and unique content your marketing department will greatly appreciate.
5. Lego® Serious Play® Workshop
Lego® Serious Play® is a methodology which boosts business performance by helping teams think differently, communicate better, solve problems and improve decision-making.
Used by many of the world’s most innovative companies such as Google and Microsoft the bricks are used as a medium to construct and to express complex ideas through storytelling and metaphors.
Lego® Serious Play® has multiple applications such as:
1) Team building
2) Sales development
3) Process improvement
4) Organisational change
5) Product & service innovation
6) Business model development
7) Strategy development and exploration
8) Qualitative research (customer & employee)